Innovative technologies of marketing and management in conditions of transformational changes

In the conditions of transformations caused by the COVID-19 pandemic, military aggression by the Russian Federation and digitalization, the theoretical, methodological and practical aspects of the application of innovative marketing and management technologies were investigated. The implementation of digital technologies and artificial intelligence, strengthening of greening, application of innovative marketing and marketing of innovations in such areas as: trade and merchandising activities, hospitality industry, real economy, higher and pre-higher education are analyzed. Recommendations for the use of innovative marketing and management technologies have been developed. This research will help enterprises adapt to new business conditions; marketing and management specialists to improve their qualifications; scientists in the field of marketing and management to gain new knowledge and ideas.

Keywords: innovative technologies, marketing, management, COVID-19 pandemic, war, digitalization, artificial intelligence, environmentalization.

Editorial committee of the conference:

V. Kovalchuk, Doctor of Economic Sciences, Professor;

Ye. M. Zaburmekha, candidate of economic sciences, associate professor. (rep. ed.);

H. Tsurska, teacher. (technical secretary)

The materials are presented in the author's edition. Authors are responsible for the content, authenticity of quotations, and correctness of links