De-ProMonograph

Innovative technologies of marketing and management in conditions of transformational changes

Conference participants — 2024-04-10

In the conditions of transformations caused by the COVID-19 pandemic, military aggression by the Russian Federation and digitalization, the theoretical, methodological and practical aspects of the application of innovative marketing and management technologies were investigated. The implementation of digital technologies and artificial intelligence, strengthening of greening, application of innovative marketing and marketing of innovations in such areas as: trade and merchandising activities, hospitality industry, real economy, higher and pre-higher education are analyzed. Recommendations for the use of innovative marketing and management technologies have been developed. This research will help enterprises adapt to new business conditions; marketing and management specialists to improve their qualifications; scientists in the field of marketing and management to gain new knowledge and ideas.

Keywords: innovative technologies, marketing, management, COVID-19 pandemic, war, digitalization, artificial intelligence, environmentalization.

Editorial committee of the conference:

V. Kovalchuk, Doctor of Economic Sciences, Professor;

Ye. M. Zaburmekha, candidate of economic sciences, associate professor. (rep. ed.);

H. Tsurska, teacher. (technical secretary)

The materials are presented in the author's edition. Authors are responsible for the content, authenticity of quotations, and correctness of links

Linguistic palette of translation: from word to text

Olena Panchenko — 2024-03-01

The paper presents the results of the research work of the Department of Translation and Linguistic Training of Foreigners of Oles Honchar Dnipro National University and visiting professors. The first chapter of the collective monograph deals with the lexico-stylistic aspect of the department scientific topic. In particular, the attention is paid to translation of historisms, proper names, eptonyms and allusion, which is a relevant problem for translation studies. The focus of the research in the second chapter is aimed at the study of political advertising, the problem of translating syntax; intersemiotic translation of a literary work is considered. In the third chapter, attention is focused on the methodological paradigm of language education.The scientific research can be interesting for specialists in the field of philology, translators and all readers who understand the beauty of philology.

Safety-oriented rational water use in the context of sustainable development

Serhii Kunytskyi — 2023-12-24

The monograph highlights the problems of natural water preparation, its supply to consumers, and wastewater treatment of united territorial communities. The methods of water preparation, technological schemes and water supply systems, the main structures on them were considered; methods of improving the operation of treatment facilities by using rational technical solutions and equipment. The scientific and practical results of research on the preparation of natural water and wastewater treatment are presented, technological schemes of water supply of enterprises and features of operation of facilities in rural areas have been improved.

The monograph is useful for scientists, researchers, collectors, managers and workers of united territorial communities and everyone who is interested in environmental issues, in particular, issues of water treatment and wastewater treatment from the population and industrial enterprises.

Increasing the efficiency of the functioning of the railway vehicle by controlling the cooling of the frictional surfaces of the braking system

O.V. Prosvirova — 2023-12-20

The monograph is devoted to the topical issue of increasing the efficiency of the braking system by controlling the cooling of friction surfaces by adaptive air supply. The design of the brake disk of the railway vehicle was improved in order to reduce the additional resistance to movement of its ventilation device in accordance with the calculated indicators. The effect of cooling friction surfaces on the efficiency of the braking system was studied.

Study of resource-saving environmental methods for improving the safety of railway transport operation in tribocontacts of friction pairs

V.S. Nozhenko — 2023-12-20

The monograph is devoted to the issue of improving the frictional characteristics of the two-point «wheel-rail» contact by the influence of the electric current on the rolling track, and the «wheel-rail ridge» contact zone by ozonated air flow.

A method and a device for reducing the wear of the rim of the wheel pair have been developed, which allow creating favorable conditions for the contact of the rim of the wheels and the rails, due to the effect of ozonized air flow on their contact zone. The wear of tribosurfaces during the passage of an electric current was experimentally and theoretically evaluated, and the temperature increase in the frictional contact was estimated. The mechanism of influence of ozonated air flow on the tribotechnical characteristics of the contact pair is proposed

Increasing the accuracy of the stabilization complex

Ylena Bezvesilna — 2023-11-20

The monograph presents a scientific study in which an important scientific and technical problem is solved, which consists in determining the methods and means of improving the accuracy characteristics of the instrument system for measuring mechanical parameters and stabilization, improving the main characteristics of stabilizers, improving methods of measuring mechanical quantities that affect the functioning of stabilizers ( angle of installation of sensors of angular speed, stiffness, backlash, moments of resistance to rotation of the stabilizer guidance channels, etc.) in extreme operating conditions (a wide range of external vibration and temperature disturbances) by using the proposed new precision methods and means. The monograph contains relevant programs and algorithms.

It is intended for master's students, postgraduate students, doctoral students, teachers of higher educational institutions and specialists of scientific divisions and institutions of the National Academy of Sciences of Ukraine and other scientific organizations.

Study of steady-state modes of a synchronous electric machine

Oleksandr Mykolaiovych Petrenko — 2023-05-30

The monograph contains theoretical studies and a mathematical apparatus justifying the use of synchronous permanent magnet motors. Comparative calculations of synchronous machines and permanent magnet motors are shown.

The monograph is intended for specialists of design, transport and municipal organizations of the urban economy, as well as for teachers, graduate students and students of technical specialties.

Basic Advertising Management

T.P. Kovshova — 2023-05-30

The proposed textbook is a basic volume of educational material for the curriculum economic profile, which is taught in higher education in Kazakhstan. It is intended for independent work of students: both individually and with the teacher, within the framework of the disciplines "Management", "Marketing Management", "Basic of Advertising Management", "PR-Management"

Art pedagogy for creative personality development of teenagers

Svitlana Tereshchenko — 2023-05-30

The monograph provides a thorough analysis of the problem of art pedagogy on the development of creativity of teenagers, systematizes relevant knowledge from various branches of scientific knowledge - pedagogy, psychology, philosophy, art history regarding the place of creativity as a personal phenomenon that determines the possibility of creative self-expression of a teenager in integrated music lessons in general secondary schools education The proposed work demonstrates a scientifically based and experimentally proven way to modernize the educational reality, expands the understanding of the possibilities of direct interaction between the teacher and students at the informational, multicultural, interpersonal levels, which forms the basis for the introduction into modern education of effective conditions and means, educational technologies for the development of students' defining personal qualities and mental functions (thinking, attention, imagination), opens new perspectives in musical education and education of a comprehensively developed, cultural, creative personality capable of self-expression through art

PR-management

T.P. Kovshova — 2023-05-30

The proposed textbook is a basic volume of educational material for the curriculum of economic profile, which is taught in higher education in the Republic of Kazakhstan. It is intended for independent work of students: both individually and with a teacher, within the framework of the disciplines "Management", "Marketing Management"

Aviation gravimetric system with two-channel transformer gravimeter

Ylena Bezvesilna — 2023-03-30

The monograph outlines the main fundamental theoretical provisions regarding the measurements of the acceleration of gravity and anomalies of the acceleration of gravity using an aviation gravimetric system, the main component of which is a new two-channel transformer gravimeter.

The monograph provides information on the practical application of information from a two-channel transformer gravimeter. The main new scientific provisions of the monograph are confirmed by patents of Ukraine for inventions, highlighted in the authors' scientific articles.

The monograph is intended for doctoral students, post-graduate students, master's students of higher educational institutions in automation and instrument engineering, as well as for specialists of institutes of the National Academy of Sciences of Ukraine (NASU), research and design organizations of the instrument engineering profil

Sociocultural and Philological Paradigms of Contemporary Linguistic Education

Olena Panchenko — 2023-03-01

The paper presents the results of the research work of the Department of Translation and Linguistic Training of Foreigners of Oles Honchar Dnipro National University. The first chapter of the collective monograph deals with the socio-cultural aspect of the department scientific topic. In particular, the attention is paid to Ukrainian verbal and ethical means of communication, which is a relevant problem for foreign students; the focus of the study is on cultural and pragmatic aspects in linguistic facts study; the impact of homonymy on the communicative process and the impact of Internet technologies on the foreign language competence of higher education students are considered. In the second chapter, the attention is focused on the philological paradigm of language education. The researchers emphasize the importance of such linguistic aspects as phonetics and grammar and suggest modern methods of teaching them. Such a topical issue of English word formation as the modeling of words with the suffix -ment is considered. Classical and modern aspects of translation theory are regarded on the basis of translations of works by Charles Dickens and screen adaptation of a literary work as a special type of intersemiotic translation.

The scientific research can be interesting for specialists in the field of philology, translators and all readers who understand the beauty of philology.

Physiological and biochemical basics of application of retardants in plant growing

Volodymyr Grygorovych Kuryata — 2022-01-30

The monograph summarizes the results of the study of the effect of different groups of retardants on the morphogenesis, formation and functioning of the donor-acceptor system of plants in connection with productivity of agricultural crops. It is discussed the mesostructural features of leaves and the activity of photosynthetic processes under artificial inhibition of linear growth and different plant loads with fruits and seeds. The influence of retardants on the donor-acceptor relations at the heterotrophic phase of development in the conditions of skoto- and photomorphogenesis was investigated. Issues of hormonal regulation of plant morphogenesis, features of accumulation, temporary storage and distribution of assimilates and nutrients between acceptors – processes of vegetative growth and carpogenesis are considered under the influence of retardant with various mechanisms of action.

The monograph is for plant physiologists, graduate students, students of higher education institutions.

Regulation of morphogenesis and process of agricultural crop production by means of phytohormone analogues and modifiers of their action

V.G. Kuryata — 2021-06-30

The monograph examines the literature and experimental data on the influence of synthetic growth regulators with different mechanisms of physiological action on growth processes, morphogenesis, formation and functioning of the source-sink system of crops in connection with their productivity.

For plant physiologists, agronomists, teachers, postgraduate students and students of biological specialties.